Locavorismo e natureza fashion: um olhar sobre o organicwashing no contexto da sociedade do cansaço

Locavorism and fashion nature: a look at organicwashing in the context of the tired society

Abstract

The relationships developed between nature, society, consumption and food demonstrate the need for specific studies that elucidate the pillars that sustain them with the aim of
raising results that contribute to their evolution through “green” arguments. The present study places locavorism at the center of its studies, since it is a little-known food category,
but with vast potential to act as a kind of herbal fad that encourages the consumption of organic foods to relieve everyday tensions. In this logic, the relevance of this work converts
the relations between the Control Society and the Tiredness Society into the possibility of this bond having achieved an exhaustive, however, desired coexistence process. These
relationships can enable behavioral actions supported by consumption flows that reveal instability, flexibility and liquidity, managing to add awareness and marketing potential for
locavorism in an organicwashing context. For this, a study will be presented that refers to the possibility that Natureza Fashion has reached the food sector through the use of the
subtle relationships between the Control Society and the Tiredness Society as a backdrop.